As someone who spends a lot of time on the internet, I’ve always been fascinated by what makes certain videos go viral. I decided to do some digging, and I started creating simple reaction videos to clips I found on WorldStarHipHop. My goal was to test out what triggers the viral algorithm and try to figure out how to create content that would reach millions of people. I created about a dozen reaction videos and distributed them across several platforms, including YouTube, Instagram, and TikTok. What I found was that the more vile the video and reaction, the faster it was pushed out to the public. It was a bit disheartening to see how easily negativity could spread, while wholesome content remained relatively unseen. I couldn’t help but watch in amazement as the negative reaction videos I posted online reached thousands of people in a matter of minutes. It was a lightbulb moment for me, and I realized that without a solid niche market to target, the only way to build an audience online would be to pump as much negativity into the world as possible. This realization made me feel a bit uneasy about the direction of my career in entertainment. I had always spread myself thin, trying to appeal to everyone and not targeting a specific niche. I knew that if I wanted to build an audience online, I would have to refine my approach. It was a wake-up call for me, and I realized that I needed to shift my focus and be more intentional with the content I created. I didn’t want to contribute to the negativity that seemed to be prevalent online, and I knew that I could create content that was both entertaining and positive. In the end, my experiment taught me that the key to building an audience online is to target a specific niche and create content that resonates with that audience. It may take longer to grow my audience, but I know that the content I create will be more meaningful and have a positive impact on the world.

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